Sleigh your holiday content this season with ideas your audience will actually love.
The holidays are here — which means your audience is spending more time online, shopping for gifts, and soaking in all the cozy, feel-good content.
It’s also the perfect time for your brand to connect in a more personal, engaging way. Whether you’re a product-based business or a service provider, holiday-themed content can help you build stronger relationships, increase visibility, and drive sales before year-end.
To make it easy, here are 12 festive content ideas you can use right now to keep your feed merry, bright, and stress-free.
1. Share Your Holiday Favorites
Show the human side of your brand by sharing your seasonal favorites — playlists, movies, recipes, or cozy traditions.
This type of content builds connection and relatability. Try captions like:
• “Our team’s must-watch holiday movie list 🎬”
• “The one holiday treat we can’t live without…”
If you need help writing captions that sound conversational and engaging, The Viral Hook Handbook gives you dozens of first-line ideas to make posts like this pop.
2. Host a Holiday Giveaway
Giveaways are a great way to boost engagement and reward your followers. Keep it simple — offer a product, gift card, or service that ties directly to your brand.
Tip: Ask followers to comment their favorite holiday memory or tag a friend to enter.
Use Metricool to track your giveaway post’s reach and engagement in real-time so you know what works best for future promotions.
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3. Post a Year-in-Review
People love reflecting at the end of the year. Share highlights from your business journey — wins, milestones, lessons, or funny behind-the-scenes moments.
Try prompts like:
• “Our favorite moments from this year…”
• “What we learned (and loved) in 2025…”
It’s a feel-good way to humanize your brand and remind your audience how far you’ve come.
4. Spotlight Your Customers or Clients
Feature a few of your amazing customers, clients, or community members. Gratitude content always performs well this time of year.
You can post quotes, testimonials, or short stories that celebrate their success. This builds trust while showing appreciation.
Use The Content Drop to access ready-made caption templates for spotlight posts that sound warm, authentic, and engaging.
5. Share a Behind-the-Scenes Look
Show your team decorating, wrapping gifts, or prepping for holiday sales. These posts are relatable and make your brand feel approachable.
Even if you’re a solopreneur, share your personal setup — your desk, your coffee mug, your favorite cozy corner.
6. Create a “12 Days of Content” Series
This is a fun way to build engagement and keep your feed active all December long.
Each day, share a small tip, product highlight, or fun fact leading up to Christmas. You can easily plan and schedule this in advance using Metricool, so you can relax and enjoy your holiday while your content keeps working.
7. Post a Holiday-Themed Tip
Offer valuable advice tied to your niche, but with a festive twist.
For example:
• “How to keep your business running smoothly through the holidays.”
• “5 marketing tips to stay visible while you sip cocoa.”
• “How to plan January content before your out-of-office kicks in.”
If you need help brainstorming ideas like these, The Content Drop has you covered — you’ll get ready-to-use seasonal captions and graphics every month.
8. Repurpose Your Best Content of the Year
You don’t need all new posts for December — your audience loves reminders of your best work.
Take a top-performing post, update it with a holiday intro, and give it a festive spin.
Example:
Original post: “How to stay consistent with your content.”
Repurposed: “How to stay consistent with your content during the holidays (yes, even with family in town).”
Use The Content Rescue Kit to easily identify which of your past posts are worth refreshing and how to rework them for seasonal appeal.
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9. Share a Gratitude Post
The end of the year is a natural time to express appreciation — to your team, customers, and community.
Keep it simple and sincere. Gratitude posts help your brand feel personal and grounded.
Try this: “As we close out the year, we’re so thankful for every like, comment, message, and conversation that helped our business grow.”
10. Offer a Limited-Time Holiday Deal
Create urgency and excitement by offering a seasonal promotion. It could be a discount, freebie, or bundle — just make sure it ties into your brand’s core offer.
Announce it in a festive graphic or video and use
The Viral Hook Handbook to craft your first line. Examples:
• “This holiday deal won’t last long…”
• “Your perfect [product/service] gift is here — but only for a few days.”
11. Highlight a “Holiday Hack”
Everyone loves a good shortcut. Share something your audience can do quickly that makes their season easier.
For example:
• “How to plan your social content before your holiday break.”
• “Quick tip to keep engagement up even when you’re offline.”
Batch your tips and schedule them through Metricool so they post automatically during your busiest days.
12. End the Year with a New Year’s Message
Close out the month with an optimistic, heartfelt post that looks ahead. Share your word of the year, your upcoming goals, or how you’re evolving as a brand.
These posts inspire connection and signal that your business is entering the new year with purpose.
Why Holiday Content Matters
Holiday content isn’t just seasonal fluff — it builds trust, strengthens relationships, and reminds your audience that there’s a human behind the brand.
The holidays are emotional, and emotion drives connection. When you show up with warmth, authenticity, and a little sparkle, your content naturally performs better.
Bringing It All Together
If you want your December feed to shine without the overwhelm, here’s your holiday toolkit:
- The Content Drop for festive captions, Canva templates, and content prompts ready to post.
- The Viral Hook Handbook for first-line hooks that capture attention instantly.
- The Content Rescue Kit to rework your best-performing posts into fresh holiday hits.
- Metricool to schedule and analyze your content so you can actually enjoy your holidays.
You don’t need 100 new ideas — just the right mix of creativity and strategy. With these 12 festive content ideas, your feed will sparkle all season long (and your audience will love you for it).